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Determine our initial goals and objectives for the project
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Defining project and it's modules
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Determining goals for each project/module
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Get the following from both SciTech and Adler
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Mission Statements
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Audience demographics
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What they define as an effective exhibit
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Their methods for evaluating exhibits
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Expectations for this project
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Compare SciTech and Adler's information to our goals and objectives
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What are the differences?
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What are the things that we didn't take into consideration?
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Rework our goals and objectives according to the above analysis
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Design a test observation
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Has a similar exhibit evaluation been done before?
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What measures did they use?
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Are they applicable to ours?
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What measures do we expect?
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Define these measures
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What are these measures measuring?
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What is our hypothesis?
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Observe visitors watching our exhibit
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Need at least 2 observers
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Record all observations according to pre-determined measures
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Afterwards:
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Check validity of measures
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Did these measures actually occur?
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Were there other measures not thought of that occurs as well or instead?
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Check reliability of measures
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Did each observer see the same thing?
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What were the discrepancies between the observers?
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Was there confusion regarding definitions of measures?
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Look at observation measures again
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Are any changes to the measures needed?
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Should definitions be clarified?
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Do any measures need to be added?
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Observe visitors watching exhibit
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Are there characteristics of the visitors that need to be considered?
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Age, prior knowledge, ethnicity?
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Mark/code according to measures that were determined
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Survey the observed visitors
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Ask survey questions that are parallel to observed measures
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Compare observations to survey results
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Are our measures valid (i.e. if we believe a measure indicates something, did it correspond to what the visitor felt/experienced?)
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Make adjustments according to the feedback/results
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Repeat process if possible.